Created Anu Khanchandani | Last updated 10/2021
Duration: 39m | 5 sections | 10 lectures | Video: 1280×720, 44 KHz | 362 MB
Genre: eLearning | Language: English + Sub
Document your Unique Selling Proposition, Brand Story and guidelines, analyse your strengths and weaknesses.
What you’ll learn
Define the Unique Selling Proposition (USP) for your Startup
Define the Brand Story and other Brand Guidelines like logo, imagery, voice of your Startup Brand
Perform SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis for your Startup
Explore where you can get your Company registered and incorporated
Description
They say “If you fail to plan, you plan to fail”. And very rightly so.
According to me if you haven’t spent at least 1-3 months in planning (depending on the size of your vision) you are not ready to start. I have often seen Entrepreneurs jump into product creation. The first thing they do when they have a Startup Idea is create a website. Hold your horses.
Documentation is boring, I agree. But till everything that you have thought in your mind is not in front of you in black and white you will not be able to convert your dream into reality. You have to have the core fundamentals of your Startup documented so that you clearly know where you stand apart from the competition and why your customer should buy from you and not someone else.
Think, plan and then act. That is the right way to go.
Your value proposition or USP (Unique Selling Proposition) is that feature of your product which distinguishes your product in a beneficial way from those of competitors
Here’s what you will learn :
Value Proposition (USP – Unique Selling Proposition)
Brand Guidelines
Brand Story
Colour Palette
Typography
Imagery
Voice
Logo
SWOT
Company Incorporation
Proprietorship / Partnership / LLP / Public / Private / NGO
GST Registration
PAN/TAN Registration
MSME Registration
Startup India Registration
Legal Protection
Trademark Registration
Copyright Registration
NDA (Non-Disclosure Agreement)
Equity Documents
ESOP Agreements
Compliance
Corporate Return Filing
Appointment of Director (DIN)
Workshops with Templates
USP
Brand Guideline Document
SWOT Analysis
Who this course is for:
Aspiring Entrepreneurs, Professionals with app ideas, Solopreneurs, Founders
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